Marketing and Technology Built for International Real Estate
My Casa Away brings your marketing, property data, communication and sales processes together.
Choose an individual service or create a complete system designed around your agency.
Lead Generation
Reach buyers and sellers who are actively interested in the locations and types of properties your agency represents.
We create targeted campaigns designed to generate relevant enquiries, not simply a high volume of unqualified contact details.
Campaigns can be created for:
New-build properties
Resale properties
International and expat buyers
Property owners considering selling
Specific locations or developments
Investment properties
Holiday homes and permanent relocation
Social Media Advertising
Reach potential property buyers through professionally managed campaigns across platforms such as Facebook and Instagram.
We manage the full process, including audience targeting, campaign structure, creative direction, landing pages and ongoing optimisation.
Our focus is not only on generating enquiries. We also help you follow up and nurture each lead after they enter your system.
Search Engine Optimisation
Build long-term visibility for the locations, developments and property types your customers are already searching for.
Our SEO services help international buyers discover your agency through relevant and useful search content.
This can include:
Location and area pages
Property-related search content
Technical website optimisation
Local SEO
Website content
Search performance reporting
Link-building opportunities
Website Design
Create a modern property website designed to build confidence and generate enquiries from international visitors.
We can design complete agency websites, campaign landing pages and location-specific pages that work across desktop and mobile devices.
Every website is developed around your branding, property portfolio and sales process.
Property Management Systems
Manage your properties, enquiries, contacts and daily activity from one connected platform.
Your system can be adapted to match how your agency manages listings and communicates with buyers, sellers and property owners.
Features can include:
Property records
Buyer requirements
Viewing management
Team tasks
Seller communication
Lead matching
Sales activity
Property status tracking
Digital Window Displays
Present your available properties through professional digital displays in your office window.
Property details can be updated centrally, helping your team keep displays accurate and visually consistent without repeatedly redesigning individual screens.
CRM System
Give your team a clear view of every enquiry and opportunity.
The My Casa Away CRM helps you track prospects from their first enquiry through qualification, follow-up, viewing and completion.
Your CRM can include:
Custom pipelines
Lead stages
Automated tasks
Follow-up reminders
Contact history
Email and WhatsApp communication
Team assignment
Performance reporting
Your entire team can access the platform under one fee, without additional per-user charges.
XML Feed Manager
Manage and distribute your property listings across multiple portals more efficiently.
Our XML feed management solution helps you control which properties are shared, monitor feed performance and identify issues that may prevent listings from appearing correctly.
It can also help connect your existing property system with My Casa Away and other compatible property portals.
WhatsApp Automation
Communicate with international buyers through one of the channels they use most.
WhatsApp automation can help your agency respond quickly, collect important information and maintain contact without relying entirely on manual follow-up.
Automation can support:
New enquiry responses
Buyer qualification
Viewing reminders
Property recommendations
Long-term nurturing
Appointment confirmations
Follow-up after viewings
Personal conversations can be passed to your team whenever direct assistance is needed.
AI Solutions
Use AI to reduce repetitive work while maintaining a professional and personal customer experience.
Our AI solutions can help your agency:
Respond to common enquiries
Qualify prospective buyers
Summarise conversations
Prepare follow-up messages
Route leads to the correct team member
Match buyer requirements with properties
Identify opportunities within your database
Every solution is configured around your agency’s services and communication style.
Virtual Assistants
Add reliable administrative and lead-management support without increasing the workload of your local sales team.
Virtual assistants can help with:
Responding to new enquiries
Updating CRM records
Following up with prospects
Arranging appointments
Managing property information
Supporting email and WhatsApp communication
General marketing administration
The role and processes are built around the support your agency actually needs.
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Testimonials
See how our clients use better marketing, connected technology and structured follow-up to create stronger pipelines and more efficient teams.
Property Agent Lead Generation
Property Agent Lead Generation
Not Sure Where to Start?
We can review your current marketing, software and follow-up process before recommending the most useful starting point.
You can begin with one service or connect everything through the complete My Casa Away platform.
Finding your happy place has never been easier. We connect you with professional, trusted estate agencies across Spain. Find property for sale like a local, using our Smart Property Search.
My Casa Away Ltd. Company Number 12180648 @Copyright 2026 - My Casa Away Limited | All rights reserved